Margate spots such as Dreamland, the Lido, Kings Steps and main sands feature in the latest music video by pop-synth duo the Pet Shop Boys.
Guest appearances include Margate artist Tracey Emin and Talk Art hosts actor Russell Tovey and gallery director Rob Diament in Dreamland’s Roller Disco, as well as a number of locals.
Vocalist Neil Tennant and keyboardist Chris Lowe, who launched the Pet Shop Boys in 1981, filmed the video for single A New Bohemia last month.
It was directed by filmmaker Andrew Haigh of All of Us Strangers.
The new single is taken from the duo’s latest album Nonetheless – released on Parlophone, and premiering exclusively on NOWNESS.
Andrew Haigh said: “I have loved the Pet Shop Boys since the release of Please. I have every album and have seen them play live many times over the years. Getting to make a music video with them has been a dream come true.”
The Pet Shop Boys added: “We had a lovely sunny day in Margate filming this video with Andrew Haigh, fresh from his success with All of Us Strangers.
“Thanks to Andrew and all concerned, in particular the many local residents who took part, including Russell Tovey and Tracey Emin.”
The Pet Shop Boys are listed as the most successful duo in UK music history in the 1999 edition of The Guinness Book of Records.
Three-time Brit Award winners and six-time Grammy nominees, since 1984 they have achieved 42 top 30 singles, 22 of these being top 10 hits on the UK Singles Chart, including four UK number ones: “West End Girls,” “It’s a Sin.” a synth-pop version of “Always on My Mind” and “Heart.”
The duo are currently on their Dreamworld: The Greatest Hits Live tour.
