Thanet’s starring role in O2 advert with singer-songwriter Dua Lipa

Dua Lipa at Viking Bay Photo Carole Adams

Viking Bay, Morelli’s ice cream parlour and Flamingo arcade in Margate all feature in the latest O2 advert starring Dua Lipa.

Singer and songwriter Dua Lipa visited Broadstairs to film the advert in May. The English-Albanian singer, 28,  has received critical acclaim and accolades include seven Brit Awards and three Grammy Awards.

Photo Frank Leppard

Time magazine included her in its list of the top 100 most influential people in the world for 2024.

In May the singer released her newest album  Radical Optimism and she embarked on a European tour last month, she has also just performed at Glastonbury.

The new ‘Walk Ad’ – the first of its kind in six years – sees Dua join a previous lineup of artists including Beyoncé, Ed Sheeran, Shawn Mendes and Lady Gaga to create her own O2 campaign.

The 60 second film follows Dua Lipa and fans as she walks through the Thanet spots and then on to the stage for her 2025 tour.

Photo Frank Leppard

The Priority Tickets pre-sale comes off the back of a record-breaking year for the platform, with 1.4 million tickets sold in 2023, and follows a series of successful Priority Gigs held exclusively for O2 and Virgin Media customers.

Priority members can purchase tickets for Dua Lipa at Wembley Stadium from 10am on 10th July 2024 with the show being held on 20 June 2025.

The advert debuted last night (July 1) on ITV 2 during Love Island.

Photo Sue Fewings

The singer songwriter said: “There couldn’t be a better time to share this with you all! I am still flying high from the magic of headlining the Pyramid Stage at Glastonbury this weekend, and I am absolutely thrilled to announce I’ll be playing Wembley Stadium this time next year.”

Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, said: “This collaboration between Dua Lipa and O2 perfectly captures the essence of Priority and is great news for her fans and our customers who want to get their hands on Wembley tickets 48-hours before general release.

Photo Marcello Marino

“Giving our customers early access to the very best and most exciting gigs is what makes Priority from O2 so special. What better way to celebrate than by bringing back our iconic ‘Walk Ad’ with the biggest British pop star on the planet!”

To access Priority pre-sale tickets members need to head to the Priority app or via the Priority website from 10am on 10th July.

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