Glow sticks, snow, streamers and a cheering crowd signalled the Christmas light switch on at Westwood Cross tonight (November 22).
Hundreds of people packed out the shopping centre for the festive event which featured 90s boyband 5ive, Made in Chelsea star, Sam Thompson and Love Island star, India Reynolds.
The cast from Theatre Royal panto Aladdin and the mayor and mayoress of Broadstairs were also present.
Youngsters screamed as the reality TV stars joined the crowd for selfies and 5ive took to the stage.
As well as the Christmas lights, the centre hosts the Toy Fort Grotto, with its 6-metre high turrets. Children can meet Father Christmas and receive a special gift.
It is recommended to book early, as the magical experience is expected to be extremely popular. The Toy Fort Grotto costs £4.50 per child and is available to book here www.bookfatherchristmas.co.uk/
The centre will have extended opening times with stores open until 8pm from December 17-21, and again on Monday, December 23.