Aldi’s Margate and Ramsgate stores are now donating surplus food directly to local charities that distribute food to vulnerable people in the area, including Pilgrim’s Hospice for those facing incurable illness and The Medaille Trust, which provides refuge and support for victims of modern slavery.
The new partnerships follow on from a successful trial between the supermarket and community engagement platform, Neighbourly. Aldi has paired up 22 stores in Kent with local good causes that are now collecting surplus food up to five days a week.
Each store is donating perishable items such as fresh fruit and veg, long life items and baked goods.
Any local charities in Margate and Ramsgate looking to partner up with an Aldi store should email email@example.com to apply.
The trial began in January 2019, and following its success, was rolled out across Aldi’s entire store estate.
Last year the supermarket donated two million meals to charity and expects to increase this by 50 per cent now the trial has been extended to its 827 stores.
Fritz Walleczek, Managing Director of Corporate Responsibility at Aldi UK and Ireland, said: “We’re always looking for new and creative ways to increase the amount of food we are able to donate. These partnerships are enabling us to distribute even more surplus stock, while supporting a vast range of good causes, across the Kent region.
“Our aim is for fresh, healthy food to be accessible for everyone, and Neighbourly are helping us to extend this commitment beyond our affordable range of fresh products.”
Steve Butterworth, Neighbourly CEO said “We are delighted to be partnering with Aldi on this programme and to help them realise their ambition to benefit those communities local to each and every one of their stores across the UK. Food surplus is a challenge Aldi is committed to playing its part to address. This approach is critical to ensure surplus food finds its way easily to the good causes supporting those communities that need it most.”
Aldi has not sent any waste to landfill since 2014, and has also pledged to reduce operational food waste by 50% by 2030 as part of the Friends of Champions 12.3 network.
Excellent – Well done Aldi! Let’s hope that those who don’t do this already, follow your lead!