Reinstating free entry has helped Dreamland record its best opening season to date with just under 11,000 visitors flocking to the park on Good Friday.
The amusement park opened for the season on April 6 following the announcement that it would be waiving its old £5 entry fee entrance fee until May 24.. Guests now pay per ride if they wish (or buy discounted wristbands online or join as members).
Dreamland bosses say they have seen a 97% increase in visitors compared to the 2018 Easter opening.
CEO Eddie Kemsley said: “We expected an uplift in visitors when we changed to a free entry offer, but the boom in visitors in the past few days has been staggering – and wonderful to see. We welcomed 10,897 people on Friday and the atmosphere in the park has been fantastic. Operations have gone very smoothly each day, so we’re ready to welcome even more people for rest of the long weekend.
“We’ve seen thousands of people from London and further afield enjoying the sun-soaked park alongside our Kent customers. While our free to enter offer is certainly compelling for families, we feel the numbers indicate a spike in people choosing to have a staycation in the UK than travel abroad for the holidays.”