Dreamland’s starring role in high street store campaigns

Sports Direct used Dreamland to shoot its Christmas campaign

Dreamland has a starring role in two high street campaigns this winter.

The amusement park is the backdrop for promotions by Topshop and sportswear giant Sports Direct.

Topshop have used the park as the setting for their Topshop x Halpern collection, with a range of photos showcasing the glitzy outfits  against the setting of the park.

Putting Dreamland on the sartorial map, the images have even featured in the windows of Topshop’s flagship Oxford Circus store.

Sports Direct have also taken a trip to Dreamland, shooting their Christmas campaign at the outdoors park and also the indoor Roller Disco.

Sports Direct and Topshop are the latest in a long line of brands to have chosen Dreamland as the location for their campaigns in 2018, alongside L’Oreal, Tatty Devine, Next, Ted Baker and more.


  1. Well done to the publicity officer for Dreamland. Some companies do work hard not only to promote their business facilities but also the area. Congratulations.

    • Yes and absolutely stunning Dreamland and the beach on Antique Road Trip last night in BBC2. Really showed both at their finest

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