Thanet council is considering keeping in place for the Summer a make-over of the Nayland toilets in Margate.
Manufacturers of toilet cleaner, Duck®, gave the public toilets a transformation last month as part of a ‘brand activation’ exercise.
The Nayland public toilets are in constant use – especially during the busy May bank holiday weekend. This prompted the block’s inclusion in Duck’s new ‘Breaking Boredom’ campaign, a partnership with global creator agency, Billion Dollar Boy and the SC Johnson brand.
The makeover includes colourful interiors and an eye-catching external mural, designed by artistic creator, Regan Gilflin. The transformation is designed to reflect the vibrant culture of Margate. Since the mural’s launch, it has been adopted by the council as a semi-permanent feature.
During the May bank holiday activation, the toilets were also filled with the scent of Duck’s two new, limited edition fragrances – Tropical Level-up and Garden and equipped with a ‘claw crane’ arcade game for visitors to win prizes; QR code toilet rolls to access and play Duck’s interactive, mobile-first Toilet Time Arcade game and toilet attendants appearing in toilet-themed fancy dress to bring the game to life.
A Thanet council spokesperson said: “We recently gave permission for a well-known household toilet cleaning brand to stage a takeover of the toilets at Buenos Ayres by the Eliot Shelter.
“As part of the promotional campaign the exterior of the toilet block was brightly painted by an artist. While the promo has now ended, the artwork is a bright addition to the seafront and consideration is being given to it remaining in place for the summer.”
