Nursery brand Mamas & Papas has opened a concession at the Marks & Spencer store at Westwood Cross.
The 1,506 sqft concession is one of five to launch in the country and stocks items including pushchairs, car seats and nursery furniture..
The new Mamas & Papas site also offers a range of in-store services such as one-to-one Buying for Baby personal shopping appointments and car seat consultations with their experts.
The store is open from 8am-8pm Monday to Friday, 8am-7pm on Saturday and 10am-4pm on Sunday.
Cheryl Mercer, store manager at Marks & Spencer Westwood Cross, said: “We’re delighted to have been chosen as the latest store to welcome a bespoke Mamas & Papas shop-in-shop, complementing our baby and kids wear offer.
“Families are such a big part of our community and we’re proud to be able to offer them a bigger, better shopping experience. We know how daunting welcoming a new addition can be, and we can’t wait to see customers faces when they visit and find everything they would expect at a Mamas & Papas store, with the added value of shopping at their local M&S.”
Nathan Williams, Chief Executive Officer at Mamas & Papas, added: “We are proud to be continuing to grow our partnership with the Marks & Spencer family as a ‘Brand at M&S’. With their focus on supporting customers throughout life’s firsts, the synergy with Mamas & Papas, as we support families through their important milestones along the parenting journey, feels like a perfect match.
“We’re excited to open our fifth M&S concession in the Westwood Cross store and to support local parents-to-be and their families.”
Mamas & Papas also has concessions in M&S Bluewater, Longbridge, Cheshire Oaks and Reading.