Opening date set for No.42 GuestHouse Margate at the former Sands Hotel property

Number 42 GuestHouse Margate will open next June

Boutique hotel group GuestHouse Hotels has released details for their new site -No.42 – which will open next June at the former Sands building in Margate High Street/Marine Drive.

No 42 is the third GuestHouse hotel with No.1 by GuestHouse in York and No.15 by GuestHouse in Bath.

Sands closed in June this year with around 30 redundancies. It was sold for £2.8million to GuestHouse owners, brothers Tristan, James and Tom Guest.

The brothers say they have been collaborating with some of Margate’s creative forces on elements of the interior of the hotel.

From Summer 2023, guests at the property will find 21 bedrooms, a restaurant, a rooftop bar, a beachfront café serving healthy and organic food throughout the day, a lounge space and a spa. All the spaces have been designed by GuestHouse’s in-house interior design team, drawing inspiration from the seaside character of the town.

Inspired by attractions from Dreamland with its listed rollercoaster and menagerie cages to the shell grotto in Cliftonville, the interior design team has given each bedroom and public space a distinctive flair.

GuestHouse describes the design as “lacking formality and pretension, embracing Margate’s humble background and its lively social and creative scene.”

Image JaK Studio Architects.

In addition to all furniture being British-made, the interiors celebrate local talent, artists and makers from Margate’s creative community, showcasing their work and giving a sense of place to the interior design:

Artisans Jo and Jess of Margate Design Collective are creating the wardrobe drapery, inspired by Victorian bathing machines, as well as the decorative bed valances and the upholstered ceilings.

Around each bed will be an individual mural created by Laura Ann Coates. Laura is a local artist, illustrator and printmaker whose common theme is the use of a single illustrative line. Her artwork will feature shells, leaves and wave formations.

Artists with work featuring in bedrooms and the lobby, all of whom are based in or originally from the Kent coast, will include Nat Maks, Catherine Chinatree, Sian C Morgan, Trix Newham, Lisa Illustrations and Margo Mc Daid. Vases by Harriett Ferris, based in Whitstable and Casa Curio, based in Margate complete the rooms.

Other quirks in each room include a record player -as is always the case across GuestHouse properties, alongside a vinyl library – books, beach towels and a beach bag. Committed to sustainability and preserving the environment in the design, room amenities will include recyclable slippers, compostable coffee pods, natural mat mattresses and full-sized refillable products in the bathrooms.

Last month plans to add spa treatment rooms, a roof terrace ‘pod’ and renovate the hotel were approved by Thanet council.

The hotel will welcome guests from June 2023, for the summer season.

The opening of No.42 MARGATE marks the latest steps in GuestHouse’s expansion, with a fourth site set to open in Brighton  in late 2023.

Reservations will open soon for Summer 2023, with rates from £155. | @guesthousehotels

Roof terrace ‘pod’ and spa rooms to be created by new owners of former Sands Hotel in Margate


  1. So prices start at £1085 for a week. I can think of a lot of places to visit that would be cheaper. I went to Lymington for a week in September that cost me £340 . Time will tell in the current climate we’re in .

  2. The minimum state pension is £141.85 per week. Yes per week.
    To stay in this establishment for one night = from £155.00. If all rooms are taken each weekday night at £155.00 this brings in £3,255pn x 5 = £16,275pw. Fridays and weekends the rates potentially will increase.
    One assumes the Guest House will work on an 80% occupancy rate for the year.
    The minimum state pension pa = £7,376.20 on a years state pension a pensioner could afford to stay here for less than 4 weeks.
    We wait to see what the Nayland Rock will charge per night once it has been revamped by the former owners of Sands.

    • The Nayland Rock’s pricing policy will be whatever it’s targeted market will pay. Like any other sensible business.

  3. That’s not particularly expensive. Given the lack of quality hotel space in Thanet and it’s position, it should do well. It’s not aimed at pensioners.

      • It’s prime location on the seafront. Alot of people will come in by train. Unfortunately you can’t park for free in barely any prime locations nowadays. Hopefully this business will help others survive around it.

        The people of thanet are soooo negative

        • Most hotels that charge that much have their own car parks (and I’m speaking from experience here), and nothing can change the fact that it is in Kent’s most derelict and run-down High Street. Fine if they remain in the hotel, not so fine if they dare venture out at night.

      • Afternoon tea at the Savoy Hotel in London starts at £250.00 per head, half price for children. This is not particularly expensive either especially as you receive 5* treatment however, having had dinner in the 6* hotel in the UAE, £155 or £250.00 is a drop in the ocean in comparison.

  4. Also when you see the wording from £155a nights probably means .Your in a box room facing a brick wall for a view.

  5. Oooh you naysayers! Didn’t you see the bit about it ’embracing Margate’s humble background’? I’d love to know exactly what they mean by that.

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